This site is about Creativity and Innovation class. LoL
The Most Creative Firm
Before establishing an opinion on who is the most creative firm in the world, I will make a base requirement for that. After thinking for while, the best requirement is that the company must conduct consistent continual innovation. And for that, I selected Google Inc. as the most creative company in the world.
There are so many reasons to prove it. First, I believe that you noticed the Google logo is usually changing when there are important dates or events. For instance, during the London Olympic 2012, the Google’s logo for search engine page was showing the Olympic theme. A team in the company that modify the logo is called Google Doodle. It consists of Michael Lopez, Ryan Germick, Susie Sahim, Jennifer Hom, and Dennis Hwang. The purpose of their creativity is to create a search engine with more humanist interaction.
Second, Google is always encouraging its employees to conduct new innovative projects besides their primary job itself at Google. The company gives 20% of its employee to be creative and run their own project. The results are amazing. Many innovations are made by the 20% policy such as Google Spreadsheets, Google Art, and many more.